Originally Posted by 77 Monte Carlo
And if 30,000 are made, the base price will probably be very high.
I don't necessarily agree with this. Initial markup will be very high, but base price does not have to be.
A car that sells only 30,000 units generally has high fixed costs that translate to high base price. But the Challenger will share its fixed costs for the most part with the new 300C, Magnum, Charger and anything else based on the LY platform. Sure, tooling for the sheetmetal and providing the unique interior involve fixed costs that will raise the car's base price for such a low volume. But overall R&D as well as all of the chassis and drivetrain costs should be absorbed by the LY platform in general, and not the Challenger specifically.
I think the base price will not be all that bad, once time passes, initial demand subsides, and greedy Dealers can't get away with price gouging any more.
