Unfortunately, the majority of the Dodge/Chrysler dealers here in the greater SoCal area have been doing just that since the of advent of the 'PT Cruiser'. When I initially went shopping for a new Chrysler '300C'/Dodge 'Magnum R/T', SoCal dealers were asking anywhere from $2,500 to $10,000 over MSRP...that latter being absolutely ridiculous. It seems to be all a matter of economics; i.e., supply vs. demand...mixed-in with a little greed.
