Originally Posted by LOCOMOTION
... I've offered to pay as much as $1,000 over MSRP! Thats more than fair profit. Good luck to all you guys and your orders, thanks for listening!
but what about the 15 people that I have in line that offered to pay $10,000 over?
anytime there is a shortage of an in-demand product, the price will go up.
it is like the video game systems. retailers couldn't price over sticker, so they bundled them up, or always sold out. then people would resell them for a profit.
why should the dealer, who takes the overhead risk, not be allowed to profit? if people are willing to pay $10k - $25k over sticker, then why not let them charge the MARKET VALUE. to the person in sweden and others citing other premium cars - those cars have a much higher markup. what dodge should have done is invoiced these the same but put the MSRP at $49,995. This would have given the dealers a pre built in markup and some good negotiating room.
i find it funny, like some others have stated, that no one has a problem negotiating a deal UNDER MSRP. someone said its due to the "actual value" of the car.
sounds to me like Chrysler undervalued the car and the dealers are just going with the market.
as much as you want, you can't have it both ways. you can't say that msrp
isn't the real value on one car, then say msrp
is the real value on the challenger.
the true value of anything is what someone else is willing to pay for it.