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Re: Fortune Mag:Backlash Begins
Probably get flamed, but I think you are all missing the point of the article. The fact is very few people can afford the current fuel costs that present themselves everyday. If I was running Chrysler I would have killed any halo car and establish myself as the provider of quality, design, fun and high mileage.
The fact is as I was once told by a very, very senior marketing executive at P&G, my customer is an avg family of 4 that makes 48k. That is the target audience for Chrysler as well. They need to sell cars that people can drive for high mileage that look good.
Whether you think a car company should build fuel efficient cars has nothing to do with your political leanings and it gets a little tiring of every time someone makes a suggestion that gee, maybe we shouldn't be building 13mpg cars when we lose 2b a year.
Now with that said, I am one of those lefty, don't think we should drill offshore, card carrying aclu members. I also own a srt-10 and have two chally's on order. Don't confuse smart business with anything else.
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