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[SF18C]

Originally Posted by seth

Probably get flamed, but I think you are all missing the point of the article. The fact is very few people can afford the current fuel costs that present themselves everyday. If I was running Chrysler I would have killed any halo car and establish myself as the provider of quality, design, fun and high mileage.

The fact is as I was once told by a very, very senior marketing executive at P&G, my customer is an avg family of 4 that makes 48k. That is the target audience for Chrysler as well. They need to sell cars that people can drive for high mileage that look good.

Whether you think a car company should build fuel efficient cars has nothing to do with your political leanings and it gets a little tiring of every time someone makes a suggestion that gee, maybe we shouldn't be building 13mpg cars when we lose 2b a year.

Now with that said, I am one of those lefty, don't think we should drill offshore, card carrying aclu members. I also own a srt-10 and have two chally's on order. Don't confuse smart business with anything else.

OMG...I am way to drunk to properly respond to this but I will...maybe tomorrow! Car companies should build what sales...17000 '09 Chally orders even before all the 08 have made it to the sold out 6400 owners...Dodge got this one right! Not left, not wrong but totally RIGHT!