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Re: Fortune Mag:Backlash Begins
Seth, you are probably right regarding the model changes, but that does not mean they don't need cars like this. As was posted earlier, low volume cars create a buzz and foot traffic into the showrooms, which in turn translates to sales of other cars. Again, the Challenger needed very little cash to bring to market, since it is based on an existing platform. Had it been a car from the groundup, yes this would probably have been a bad move.
Should Chevy kill the Camaro?
As far as the Viper, sales have been declining, but it was a Halo car at a time when minivans were the rage, do you think it was a bad idea to bring to market?
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