|
Re: Bob Nardelli will be the end of Chrysler...............
I was not going to write a novel. I am aware that leasing was dropped because Chrysler has the WORST resale value, well deserved for the reputation they have. With that said, how many sales will they now lose because of this? Hard to tell. They can not afford to lose one sale, neither can Ford or Chevy. Toyota and Honda can lease all day long and take the car back and make a profit, the competitive advantage will only grow for the imports especially if Ford and GM follow suit. That is my point. Toyota and Honda are already taking over, rightfully so for the superior product they produce, this will only make the margin they grow larger.
Saying leasing is a waste obviously tells me you are not aware of the benefits. How about a business owner that can write it off?? How many Contractors will now buy Ford or Chevy trucks? Most already do, but this will turn the Dodge guys over. How about the person, myself included, that buys new cars every 1-2 years. Leasing is much cheaper and you always have a new car. You never take the hit of the trade in, you just have a constant car payment. I do not lease, but for my Daily Driver I also do not buy American and probably never will due to the resale value.
|
