Originally Posted by Mike Penner
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not necessarily what the market can bear.
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Perfect !
In my humble opinion, dealers adding mark ups are trying to get away with as much as they can, trying to reach, using Mike Penner's phrase, the limit of "what the market can bear",
not what is fair. And what is fair ? The price the manufacturer indicated as retail price (after all, they made all the research that goes into producing a certain vehicle, physically produced it, advertised it, delivered it to a dealership, taken into account all characteristic of their vehicle compared to other vehicles of the same type present in the market in order to elaborate what the invoice and MSR prices ought to be. Do you think that they know better what it ought to be worth or the dealership ?) ! Just loose the "S" in MSRP and it will be oh so easy for everybody ! As I already stated, it's done all over the world with total success.
