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Re: Detroit's Pony Car Dilemma
When you have 35-year-old vehicles being auctioned off for six figures these days, I’d say there is a market out there for them. For every one person who is willing and able to buy a classic muscle car from yesteryear, there are probably hundreds if not thousands who would love the opportunity if it came brand new off the showroom floor, within our budget and with all the safety features and creature comforts that their legendary predecessors lacked.
I’ve said it before and I’ll say it again: The question is not whether DaimlerChrysler can afford to build this car; the question is can they afford NOT to build it?
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