Chrysler Sales Up 44% - Dodge Challenger Forum: Challenger & SRT8 Forums

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post #1 of 27 (permalink) Old 02-01-2012, 04:19 PM Thread Starter
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Chrysler Sales Up 44%

Chrysler reported U.S. sales of 101,149, a 44% increase over sales in January 2011 (70,118 units), blowing past analyst predictions of a 32 percent improvement. It was the 22nd consecutive month of gains and eighth consecutive month of sales increases of at least 20%. All four brands posted sales gains, led by the Chrysler brand’s hardy 81% increase.

Chrysler Group has beaten the industry average sales increase for each of the last 11 months.

The disappointing news is that Challenger sales, despite the new 3.6 and 6.4 engines were only up 1%.

The January rise was driven in large part by strong sales of its sedans. Sales of the Chrysler 200 were up eight-fold in January, nearly a year after appearing in the “Imported from Detroit” Super Bowl commercial. Chrysler 300 sales were up 273% in January, the sedan’s third-consecutive month with a year-over-year sales gain in the triple digits.
Overall, nearly every model still in production showed sales rises, the one exception being the Town & Country.

Chrysler Brand: The largest percentage increase of any Chrysler Group brand, the fourth consecutive month that the brand has posted the largest sale gain within the group, and the seventh consecutive month of sales gains. The increase was driven by the Chrysler 200′s jump of 789% and the Chrysler 300′s 273% sales gain. The 200’s increase was by far the largest of any Chrysler Group model in January. The only shortfall was in the Town & Country minivan, which dropped 14% (around 800 vans). Caravan’s 4% sales rise (280 units or so) did not compensate for that.
Jeep®: Sales increased 37% in January. All five Jeeps posted double-digit percentage sales gains in January, led by the Jeep Liberty’s 68% increase. January marked the brand’s 21st consecutive month of year-over-year sales gains. The Grand Cherokee logged its best January sales in six years with a 40% increase.

Ram: Sales were up 42% in January; best January since 2008. The Ram pickup truck sales increased 47%, the 21st consecutive month of year-over-year sales gains.

Dodge: A 29% sales increase in January, the eighth consecutive month of year-over-year sales gains. Durango, Charger, and Avenger each logged triple-digit percentage gains in January.

Model Jan-12 Jan-11 Change
200 7,007 788 789.2%
Sebring 0 694 -100.0%
300 4,960 1,329 273.2%
PT Cruiser 0 342 -100.0%
Town & Country 5,637 6,552 -14.0%
CHRYSLER BRAND 17,604 9,705 81.4%
Compass 2,340 1,423 64.4%
Patriot 3,966 3,452 14.9%
Wrangler 7,896 6,444 22.5%
Liberty 6,825 4,052 68.4%
Grand Cherokee 10,683 7,612 40.3%
Commander 0 96 -100.0%
JEEP BRAND 31,710 23,079 37.4%
Caliber 1,149 2,412 -52.4%
Avenger 5,697 2,317 145.9%
Charger 5,537 2,062 168.5%
Challenger 2,551 2,526 1.0%
Viper 20 62 -67.7%
Journey 4,226 3,973 6.4%
Caravan 8,094 7,813 3.6%
Nitro 1,159 1,950 -40.6%
Durango 3,021 1,199 152.0%
DODGE BRAND 31,454 24,314 29.4%
Dakota 155 823 -81.2%
Ram P/U 17,909 12,197 46.8%
Cargo Van 406 0 New
RAM BRAND 18,470 13,020 41.9%
FIAT 500 1,911 0 New

TOTAL CHRYSLER GROUP LLC 101,149 70,118 44.3%
Total Car 28,832 12,190 136.5%
Total Truck 72,317 57,928 24.8%

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post #2 of 27 (permalink) Old 02-01-2012, 04:23 PM
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Once they hit April it is going to be very difficult to match monthly sales as that is when sales started really taking off. Great numbers though I have to agree. Not sure when sales of the new Dart start. Does anyone know?

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post #3 of 27 (permalink) Old 02-01-2012, 04:25 PM
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people seem to forget how profitable Chrysler was prior to the Mercedes Benz merger/corporate cash raid. Chrysler/Dodge consistently out designed their competitors prior to that merger. If they could get their price down, they could compete with the Jap cars, few of which are built with union labor.
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post #4 of 27 (permalink) Old 02-02-2012, 05:03 AM
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Honda and Toyota will be back to full production and the new Accord won't be that far off either.
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post #5 of 27 (permalink) Old 02-02-2012, 07:15 AM
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New Dart in 2nd quarter of 2012.

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post #6 of 27 (permalink) Old 02-02-2012, 09:44 AM
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I have a "Manufacturers' Forward Product Plans" sheet dated October of 2011 that shows the Challenger to built through the third quarter of 2016. Of course, if the sales aren't there, that's subject to change. And, if by some miracle the sales go through the roof, they may continue the Challenger even longer. Don't count on that though. While several models are noted for redesigns, there is no note for a redesign for the Challenger.
And, theres no mention of a "Barracuda" anywhere in the report. It does mention a small sedan replacing the Caliber after the first quarter of 2012. The Dart maybe.
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post #7 of 27 (permalink) Old 02-02-2012, 09:56 AM
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Is it possible that while the new Challenger is a stunning success, Chrysler sees it as a marketing tool to generate interest in the rest of its cars?

How many people are lured into a Dodge dealership by the new Challenger and perhaps leave with the more practical Charger?
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post #8 of 27 (permalink) Old 02-06-2012, 10:38 PM
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Purely a guess, but I cant imagine the middle of winter being a good month for Challenger sales anyways. Who wants to buy an awesome car and then let it sit in the garage till the snow melts?
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post #9 of 27 (permalink) Old 02-06-2012, 11:09 PM
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After reading this thread I now wonder if buying in march would be better discount wise than June?

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post #10 of 27 (permalink) Old 02-12-2012, 06:06 PM
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Red face Challenger Sales

They need to jazz the car up some more, for the money, it is really an old mans car compared to the competition. It also needs to lose some weight, and be just a little smaller....
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