Chrysler Group President and CEO Tom LaSorda waves the green flag to introduce the 2008 Dodge Challenger during an unveiling in Daytona Beach, Fla. Saturday. The announcement drew kudos from passers-by who watched as Chrysler executives wheeled out in the concept car."We haven't seen this kind of spontaneous, passionate response to a car since we unveiled the Dodge Viper concept in 1989," LaSorda said in a release.
Dodge Challenger to be revived in 2008, Chrysler confirms
DAYTONA BEACH -- After pleas from muscle-car enthusiasts and favorable media reviews, Chrysler Group has given in and announced it will build the iconic Dodge Challenger as a 2008 production model.
The news was released Saturday in Daytona Beach, Fla., where Chrysler executives including CEO Tom LaSorda and DaimlerChrysler AG CEO Dieter Zetsche were attending the Pepsi 400 NASCAR race at Daytona International Speedway.
The announcement drew kudos from passers-by who watched as Chrysler executives wheeled out in the concept car."We haven't seen this kind of spontaneous, passionate response to a car since we unveiled the Dodge Viper concept in 1989," LaSorda said in a release.
The two-door coupe design, which LaSorda said the production model will resemble, even got a nod from race car legend Richard Petty.
"The two-door is the only way to go with the Challenger," he said. "When you see it, you know it's a Challenger."
Chrysler's move signals a new-age war among the pony cars.
Ford Motor Co. has had much success with its retro-designed Mustang, introduced in for the 2005 model. General Motors Corp. is expected to roll out a production version of the Chevrolet Camaro. The Camaro went out production in 2002 but was unveiled as a concept earlier this year at the North American International Auto Show in Detroit.
No price yet has been announced for the Challenger, which makes a comeback after 35 years and will have a retro design including the long hood and two-door coupe body style, said Eric Ridenour, Chrysler's chief operating officer.
But Erich Merkle, an auto analyst with IRN Inc. in Grand Rapids who has closely followed the Challenger program, said it will start at about $30,000 and will only be offered with a V-8 engine.
He said although there doesn't appear to be plans for a V-6 engine model that could compete with Ford's Mustang, it "still makes a lot of sense because you can leverage the LX platform."
J.R. Brown, a Florida resident and a NASCAR fan who was among a crowd of spectators at the Dodge Challenger reveal today, said a V-8 engine is the only way to go for the Challenger.
"In that vehicle, it matters," said Brown, who added that he was impressed with the Challenger concept vehicle.
Dodge produced the Challenger from 1970 to 1974 as both a hardtop and convertible.
The company is expected to announce in the next two months specifics on where the vehicle, which shares the same rear-wheel drive LX platform as the Chrysler 300C, will be assembled, Ridenour said. The 300C is made at Chrysler's Brampton, Ontario with the Dodge Charger and Magnum.
The new Challenger is based on the 1970 model. The concept model sits on a 116-inch wheelbase, six inches longer than the original. It's also two inches wider.
The Challenger will have a long hood and a short deck. Ridenour said the vehicle offers roomier rear seats, making it a "much more practical car." Ridenour said although it's financially feasible for Chrysler to build the Challenger coupe, the company will take a wait-and-see approach before determining whether the sports car market also can handle a convertible version.
"We could have a next generation (Challenger) or nothing at all," Ridenour said. "What will come next depends on the marketplace."
Chrysler executives have not disclosed whether the new Challenger will be equipped with its Hemi V8 engine.
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Source: The Detroit News
by Josee Valcourt / The Detroit News
Saturday, July 01, 2006