The Muscle Car Wars Are On! Dodge Reveals Commercial, Challenger SRT8 Pricing To Star

[dascrow]

Dodge Announces Pricing for All-new 2008 Challenger SRT8® Dodge Challenger SRT8 available for $37,995
• The American muscle coupe is back, packed with modern technology and innovation
• Demand for contemporary version of iconic pony car drives Dodge to accept orders for the 2008 Challenger SRT8® beginning Dec. 3, 2007
• Introduction begins with limited-edition Dodge Challenger SRT8 models - each with numbered dash plaque
• Complete, broader Challenger lineup details and pricing still to come
• 2008 Dodge Challenger SRT8 models feature 6.1-liter HEMI® V-8 and are available in Black, Silver or HEMI Orange

Auburn Hills, Mich. - Dodge announced pricing today for the modern interpretation of the American muscle coupe. The 2008 Dodge Challenger SRT8® will arrive in showrooms next spring at a Manufacturer's Suggested Retail Price (MSRP) of $37,995 (which includes $675 destination).
Due to unprecedented demand, Dodge dealers will begin taking orders on Dec. 3 for the limited-edition 2008 Dodge Challenger SRT8 models. Each will feature a numbered dash plaque and a 6.1-liter HEMI® V-8 engine. 2008 Challenger SRT8 models will be available in Black, Silver and HEMI Orange. All will feature dual "carbon-fiber" hood stripes, harkening back to the original Dodge Challenger.


"The 2008 Dodge Challenger SRT8 offers pure American pony-car muscle," said James Press, Vice Chairman & President - Chrysler LLC. "With styling that stays true to Challenger's original heritage, an abundance of modern amenities and cutting-edge technology, the 2008 Dodge Challenger SRT8 will deliver the SRT credo of benchmark performance at a tremendous value.
"The Challenger SRT8 is only the beginning of the story, as we'll soon follow with a complete lineup of Challenger models that will offer a wide array of features and deliver outstanding value for our customers," Press added.


Customers may begin placing orders at their Dodge dealer on Monday, Dec. 3. They can expect to take delivery of their vehicle next spring.
The all-new 2008 Dodge Challenger SRT8 will be built at the Chrysler Canada Assembly Plant in Brampton, Ontario, on the same assembly line with the Dodge Charger, Charger SRT8, Magnum, Magnum SRT8, Chrysler 300 and Chrysler 300 SRT8 vehicles.
Pricing for the complete all-new Dodge Challenger lineup will be announced at a later date.


SRT performance vehicles - including the Dodge Viper SRT10, Dodge Caliber SRT4, Dodge Magnum SRT8, Dodge Charger SRT8, Chrysler 300C SRT8, Jeep® Grand Cherokee SRT8, and now, the Dodge Challenger SRT8 - are engineered by Chrysler's in-house performance organization: Street and Racing Technology.


The all-new 2008 Dodge Challenger SRT8 showcases the renowned, five key aspects of every SRT vehicle: exterior styling that resonates with the brand image; race-inspired interiors; world-class ride and handling characteristics across a broad range; benchmark braking; and standout powertrain. The all-new 2008 Dodge Challenger SRT8 will unquestionably deliver in all five areas.
Dodge Brand



With a U.S. market share of 6.4 percent, Dodge is Chrysler LLC's best-selling brand and the fifth largest nameplate in the U.S. automotive market. In 2006, Dodge sold more than 1.3 million vehicles in the global market. In the highly competitive truck market, Dodge has a 15 percent market share.

Recently, Dodge introduced the all-new 2008 Dodge Grand Caravan with 35 new or improved features including the newest innovation, the Swivel 'n Go™ seating system. Dodge is entering key European volume segments with Nitro, Caliber and Avenger. The all-new 2009 Dodge Journey will debut in 2008 calendar year, and will be available outside North America in both left- and right-hand drive in mid-2008. Also in 2008, Dodge will introduce its modern muscle car the all-new Dodge Challenger.

Video Link: http://jalopnik.com/cars/muscle-car-...995-327843.php

[JS29R0B]

......ordered mine today

[ctbruce]

Our local Reno, NV Dodge dealer has said that Dodge has already changed what they said, yesterday, was going to happen. You can NOT order your 2008 Challenger AT ALL. They said starting Monday, Dec. 3, they will start taking bids for the 1 and only car they will recieve in March. They expect that car to go to the highest bidder at around $100K+. They also said they do not know when you can start to order your 2009 Challenger. I will be waiting for that information, since I certainly won't be able to afford the first one!

[Cuda340]

Here is a Consumer Reports article on the release of the Challenger pricing and the start of a new "muscle car war" :

Consumers Reports take on the Challenger
November 30, 2007

2008 Dodge Challenger SRT8 pricing announced-

Monday, December 3, Mopar enthusiasts can place their order for a 2008 Dodge Challenger SRT8, with pricing to start at $37,995, including destination. The limited-edition SRT8 models will be available in black, Hemi orange, and silver, each with dual hood stripes. This model will carry a $2,100 gas-guzzler tax, bringing the true price to $40,095. (The Challenger concept vehicle shown.)

The next muscle car era begins in spring 2008, when the first Challenger SRT8s reach dealerships. The current-generation Ford Mustang has benefited from being without its traditional marketplace, and drag strip, rivals since the Chevrolet Camaro and Pontiac Firebird were retired after the 2002 model year. However, with clear visual links to their potent progenitors, the Dodge and Ford coupes will face the reborn Camaro about a year later.

Official Challenger SRT8 specs and other model line details are a closely guarded secret until the Chicago Auto Show in February. We do know that the SRT8 will feature a 6.1-liter V8 engine; that powertrain produces 425-horsepower and 420 lb-ft of torque in the comparably priced Dodge Charger SRT8 sedan. It is expected that the high-performance Challenger SRT8 will be joined by V6 and less-powerful V8 models, bringing it in line with the Mustang. Currently, the Charger offers a 250-hp, 3.5L V6 and 335-hp, 5.7-liter V8.

The countdown is on...

[Ragamuffin]

Colors - Of course Hemi Orange aka the Concept and black ; but I'm just trying to comprehend -silver- especially in a Dodge Challenger and even more bewildered in painting a Challenger SRT8 in it !! Are not there already way too many silver-colored vehiculars on the hi-ways and by-ways ??? Heck ,Doc Z must not have read one of my suggestions over a year ago aka Midnight Plum Metallic !! OMG ,of all the colors in the vast spectrum of illuminations !!! P.S. Hey Nardelli ,Silver looks like the cheapest looking paint out there !!!!

[DubleDex]

Originally Posted by Ragamuffin

Colors - Of course Hemi Orange aka the Concept and black ; but I'm just trying to comprehend -silver- especially in a Dodge Challenger and even more bewildered in painting a Challenger SRT8 in it !! Are not there already way too many silver-colored vehiculars on the hi-ways and by-ways ??? Heck ,Doc Z must not have read one of my suggestions over a year ago aka Midnight Plum Metallic !! OMG ,of all the colors in the vast spectrum of illuminations !!! P.S. Hey Nardelli ,Silver looks like the cheapest looking paint out there !!!!

They love doing super limited color choices with SRT vehicles. Plus, silver is the best sleeper color out there. Black, when it's waxed and shiny, definitely gets some looks. But silver just blends into the crowd (with all the other silver-colored vehiculars on the hi-ways and by-ways!). As much a Challenger will be able to blend, at least.

Plus, it's probably what they had the most of lying around. "Hey, guys, we can just use this silver. I mean, we've got a poop-ton of it just sitting here."