The latest I have read leads me to believe Bob is a great guy. Interesting to note, Dodge says they have 9000 orders, triple what they said they would expect last July!:
Frederick is the "performance car manager and Dodge Challenger specialist" at Columbiana Chrysler-Jeep-Dodge-Ram in Columbiana, Ohio, a town of about 6,000 people between Youngstown, Ohio, and Pittsburgh.
He is a lifelong Dodge enthusiast and a former dealer himself. His family's dealership was one of 789 Chrysler Group stores rejected during the 2009 bankruptcy.
Frederick won't say exactly how many deposits for sold orders he's taken for Hellcats. Sources put the number at over 200. A sold order is one in which a customer has signed a purchase agreement but hasn't taken delivery of a vehicle.
The 2015 Charger SRT Hellcat starts at $65,290 while the Challenger SRT Hellcat starts at $61,090. Both prices include delivery and gas-guzzler fees.
"I've only delivered a few. I haven't gotten clearly what I thought we would. I got totally caught by surprise" by the demand and lack of inventory, Frederick said. "I'm confident that Chrysler's going to get this figured out. The good thing is the conversation wouldn't even be going on if people didn't want the car."
Frederick says the deposits he's taken are fully refundable and that when the dealership gets a Hellcat, it will deliver it immediately and sell it no higher than the sticker price.
Frederick said he's been open with his customers -- many of whom previously bought a Challenger or high-performance SRT model from him, he said -- about where they are on the list and that it may be a while before they get their cars.
"I do have a legion of customers out there. People tend to gravitate toward you if you're honest," Frederick said. "I'm not going to change my values. Whether I'm getting 50 [Hellcats] a month or one a month, I'm just not going to screw up my reputation over that."
Frederick said he believes that Dodge will "get this figured out."
http://www.autonews.com/article/20150309/RETAIL07/303099936/hot-hellcat-may-burn-dealers