Dodge has hit another home run with the Challenger brand. Sales figures for January 2015 were up 87% from last year, producing 4,592 sales in January 2015 in comparison to 2,458 in January 2014. With the exception of the ProMaster and Cargo vans (of which just began production early last year), no other Chrysler/Fiat model topped the Challenger’s sales success in the month of January. As we conclude the month of February, I expect the success to continue, driven possibly higher by the momentum of B5 Blue and Shaker sales. In my opinion, the success is owed to the following:
-Redesigned interior and exterior
-Introduction of the Scat Pack model, allowing customers to obtain the 485 hp SRT Hemi engine without the expense of the additional features included in the SRT 392 model.
-Introduction of Sublime green, fulfilling customer demand stemming to 2008
-Re-introduction of B5 blue
-Re-introduction of the Shaker model
-Introduction of the Hellcat. Though the sales figures will be much lower than other Challenger models, the Hellcat’s media and showroom attention will ultimately lead to increased showroom traffic and sales of all models.
While Challenger sales normally lag those of its rivals (the Camaro and Mustang) this year might be a game changer for Challengers sales ranking. It’s evident Dodge listens to its customer core, bringing to market a product designed and propelled by nostalgia and customer demand. Now, if only Dodge would offer more high impact colors on a regular basis…
The floor is now yours for comments and discussion.
Reference:
FCA US LLC Reports January 2015 U.S. Sales Increased 14 Percent; Best... -- AUBURN HILLS,*Mich., Feb. 3, 2015 /PRNewswire/ --
-Redesigned interior and exterior
-Introduction of the Scat Pack model, allowing customers to obtain the 485 hp SRT Hemi engine without the expense of the additional features included in the SRT 392 model.
-Introduction of Sublime green, fulfilling customer demand stemming to 2008
-Re-introduction of B5 blue
-Re-introduction of the Shaker model
-Introduction of the Hellcat. Though the sales figures will be much lower than other Challenger models, the Hellcat’s media and showroom attention will ultimately lead to increased showroom traffic and sales of all models.
While Challenger sales normally lag those of its rivals (the Camaro and Mustang) this year might be a game changer for Challengers sales ranking. It’s evident Dodge listens to its customer core, bringing to market a product designed and propelled by nostalgia and customer demand. Now, if only Dodge would offer more high impact colors on a regular basis…
The floor is now yours for comments and discussion.
Reference:
FCA US LLC Reports January 2015 U.S. Sales Increased 14 Percent; Best... -- AUBURN HILLS,*Mich., Feb. 3, 2015 /PRNewswire/ --