My most recent leter sent
Dear Sirs,,
I am writing you to voice my opinion and disgust with your decision to place Bob Fredericks CJD on the chop list.
I understand the financial burden of carrying so many dealerships and that cuts need to be made to streamline the organization, I understand that from a geographical situation the Fredericks was cast the short straw. However Fredericks CJD is a special dealership and needs to be re-examined and granted a reprieve.
Bob Frederick is probably the most visible spokesman for Chrysler as a whole, and is more well-known to the buying public than the individuals that this letter is reaching. To many of us he is literally the “face” of Dodge, through his Red Letter Dodge blog posts and his participation on many of the Dodge orientated web sites and forums.
In addition, I and many others believe that he is directly or indirectly responsible for more Dodge sales than any other single individual in all of North America today. From my research and understanding Fredericks CJD is one of the TOP 25 dealerships in the Country. Which given his geographical location is a testament to his abilities and his employees eagerness to please the customer.
When I wanted to upgrade my Dodge Challenger this past March I tried to deal with my local dealers most of which are also on the chop list and I was told that I couldn’t do what I wanted and that was all that they could do for me. I call Bob and talked to him told him what I was looking for what options and he took all of the information down, gave me my cost and took my deposit on the phone to place the order. Bob followed up with me and kept me in the loop as far as what the status of my car was and that it would be delivered by April 25th, well he exceed my expectations as I received a call on April 21st that my car had just arrived on the carrier, he also sent me email pictures of my vehicle on the carrier and being unloaded, I was like wow this is the type of service that you very rarely receive. I told Bob that I would never buy from anyone again so long as he is there. I have purchased New Dodge Vehicles every year since 1989 I usually upgrade every 3 to 4 years I own 4 Dodge’s 06 Caravan, 07 Caliber RT, 09 RAM Crew Lariat, 09 Challenger RT. So mind you that I have done my part in trying to held out Chrysler.
The service department is nothing but first rate only the best for his employees, the best equipment to perform their jobs, I live over 1 hour and forty minutes away and have no problem taking my vehicles out to Fredericks for service. Now I understand all of the accolades that Bob has earned from his hard work and dedication to the Chrysler Brand. It is in my opinion that if you had more dealerships of this caliber you would not be in the trouble you are currently in. You are trying to make the company stronger yet you are getting rid of one of best assets and the human touch that Fredericks CJD brings to the table.
It is my firm belief that Fredericks CJD should be used as model of how to conduct business and interact with the Customer. It is hard to figure out how a family owned dealership in Boardman Ohio, is one of most well known dealerships in the country. Rather than closing down this dealership, Chrysler should be making sure that Bob Frederick CJD is what they are looking for from a dealership to move forward in the future and get out of their financial situation.
In closing I would like to reiterate just how lucky Chrysler has been to have a dealership like Fredericks CJD associated with them. I believe that you are being very shortsighted and narrow-minded of Chrysler for terminating your relationship with this dealer, that actually lives up to Chryslers’ stated goals of excellence in customer service and satisfaction. I for one will not be purchasing or recommending Chrysler products to anyone until this matter has been resolved with the complete re-instatement of Frederick CJD
Regards,
Jeffrey W. Jazbec
President
Williams Steel Rule Die Co. Inc.
1633 East 40th Street
Cleveland, Ohio 44103