**Chryslerlistens.com - Online Customer Advisory Board Launched**

[Rambit]

Now we REALLY will have a say. This is coming in a few days folks. Got a question or suggestion about safety, quality or technology? Now you can have some input!!! No other car maker does this. Go Chrysler!!!
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Chrysler LLC First in Industry to Launch Innovative Online Customer Advisory Board

• Chrysler LLC leads industry with launch of online Customer Advisory Board to create ongoing two-way dialogue with customers
• Chrysler LLC partners with Passenger®, the leader in on-demand customer collaboration
• Customers may submit Chrysler LLC Customer Advisory Board applications at www.ChryslerListens.com

Auburn Hills, Mich., Mar 24, 2008 - Leading with innovation, Chrysler LLC launches industry’s first online Customer Advisory Board to establish ongoing two-way dialogue with customers and gain their insights on product features and technologies. The online Customer Advisory Board’s closed forum leverages the leading-edge technology of Passenger, which is the leader in on-demand customer collaboration, to engage customers in active collaboration about products and business efforts.

“Through our online Customer Advisory Board, we have a new platform to engage our customers in two-way dialogue so we can harness their insights and vehicle dreams as we move quickly to develop and refine technologies and products,” said Deborah Meyer, Vice President and Chief Marketing Officer, Chrysler LLC. “Chrysler designers and engineers have always had a pulse on the market to deliver segment-leading products, but the launch of the Customer Advisory Board gives us a new way to connect with our customers to be even more responsive and innovative.”

Chrysler LLC, together with its interactive agency Organic, tapped Passenger to create the Customer Advisory Board’s closed online community that will allow for ongoing two-way dialogue. Passenger will provide a combination of social networking, community building and collaboration technologies in an intuitive and scalable platform. With its leading-edge software-as-a-service technology, Passenger is providing Chrysler with the ability to facilitate customer collaboration, build advocacy and apply analytical technologies in one single platform.

"The Passenger platform will help Chrysler spark innovation and satisfy a shared desire for meaningful change through ongoing collaboration with its customers," says Justin Cooper, Co-Founder and Chief Innovation and Marketing, Passenger. "Involving customers in the process promotes active participation and those customers who feel more informed have the ability to share more favorable opinions about Chrysler with their peers, the truest form of advocacy."

Organic, an Omnicom company, remains Chrysler LLC’s interactive agency of record for all digital communication, including the design, development and ongoing maintenance of Chrysler, Jeep® and Dodge brand sites, ChryslerListens.com and the Customer Advisory Board.

“Brands that listen thoughtfully to their customers and put them in the middle of their organizations will win in this era where the customer’s voice is both strong and visible,” said Joe DiMeglio, Vice President of Engagement Management, Organic. “We are incredibly excited about this ground-breaking initiative and helping Chrysler gain an even deeper understanding of their customers — the foundation of all exceptional brand experiences.”

How it Works
To participate in the Customer Advisory Board, consumers are invited to submit an application at www.ChryslerListens.com. Participants must be 18 years or older, a United States resident and hold a valid driver’s license.
Beginning in late March, Chrysler will begin the initial phase of the Customer Advisory Board, which is a three- to four-week period when Chrysler will introduce the members to the process and the company.

Once introduced, Chrysler will begin the ongoing dialogue with the Customer Advisory Board members by engaging the community with live, facilitated sessions where they may view media, respond to polls and engage with other members. There will also be discussion sections that allow members to discuss a variety of topics on their own time during a four-week period. Examples of topics may include environmental, safety, quality or technology. Other features include activities to stimulate member creativity and polls for quick feedback on topics. In addition, members may create their own profile and connect with each other through the message center.

About Passenger
Passenger® is the technology leader in on-demand Customer Collaboration. Through Passenger-powered Customer Collaboration, companies gain insight, drive innovation and build advocacy. Passenger combines leading social networking, collaboration and analytics technologies into a single intuitive platform, delivered Software-as-a-Service. Founded in 2005 with offices in Los Angeles, Palo Alto and New York City, the company is privately held and backed by Shelter Capital Partners, StarVest Partners and Steamboat Ventures.
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Rambit

[3H4ME]

Some of us Really have a say. Residents of United States only.

[Chris]

I don't mean to be a cynic, but I hope this doesn't become a way of Chrysler practicing various excuses for not giving us what we're asking for. I just hope they give it to us straight: if it's purely a profit thing for only offering the SRT8 in three relatively generic colors and not offering the classic colors, just say so. Don't camouflage it in corporate-babble.

[Rambit]

Originally Posted by 3H4ME

Some of us Really have a say. Residents of United States only.

Not a problem. I'm in Canada too. There's an area that says "I'm not a US resident". It accepted my input.

Rambit

[Ragamuffin]

Well, I always was pleased[to a certain degree,anyway] with "Ask Dr. Z". I'm wondering though if Chrysler is making it 'Mandatory' for its dealers and their salespeople to not only attend/listen to this Customer Advisory Board; but to strickly adhere to the principles, ideas etc. set forth by this board !!!

[SIX-PAK]

Here's a quote of mine from RLD, taken among many others from an emphatic moi on the COLORS subject heheh ..... I managed to fit in their 1000 word limit at ChryslerListens with the following bold excerps :

On Mar 23, 2008 at 7:03PM, SIXPAK posted:
I don’t see what is the big deal in asking ALL the colors - it’s just paint for you guys - but it’s EVERYTHING for us + it means SALES for you DODGE ! What is so hard to understand ! IT’S SIMPLE …..

I want to buy a Dodge Chally ONLY - but I won’t buy one until I get my COLOR ! I ain’t goin’ to go buy a fugly Silver then have it painted down the road LMAO common what a lame idea - what a loss of value TOO pfff

I think Dodge is playing with us and keeping us in suspense … I’m sure more colors will be announced at launch - they have to ! I mean if they came out on the Chargers - the High Impact Colors ; then it’s only natural for them to come out on the Originator - the Chally !

Coming out with ALL the colors doesn’t hurt exclusivity between SRT8′S and R/T’S - it hurts sales rather ! SRT* will always be unique - it’s not a color that will change that …. though not having a color WILL hurt a sale cough MANY SALES ! But I’m sure someone over at Dodge already knows that - they just have to convince the one who thinks otherwise .

Go Mango , Sublime , Hemi Orange , Plum Crazy , Top Banana , Stone White , Black , TorRed , Panther Pink …… we’re askin only 9 flippin’ colors or so to your additional boring colors . Make them all available in ALL the Years - and phase them in if you have to - we’ll wait a few months AND SURELY ORDER !!!!