Dealer: "what's the difference between an R/T & SRT?" - Dodge Challenger Forum: Challenger & SRT8 Forums
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#1 (permalink) Old 03-09-2009, 12:21 PM
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Dealer: "what's the difference between an R/T & SRT?"

So I had a day off today & when running errands I decided to swing by my local stealership to get my fix of the Challenger while i wait until mine arrives from Bob.

Obviously a dealer comes right over & introduces himself. I immediately tell him I have a B5 R/T Classic on order and that i'm just there to look at the beautiful Challengers on his lot.

We talk about them for a bit, I ask about how many R/T's they've had through recently compared to SRT's and his response is this "What's the difference between an SE, R/T & SRT8 then?". He knew nothing of the Classic either.

I had to explain to him the engine difference, cosmetic differences & about the Classic too.

NOW it does turn out that he has only been there for two months. But seriously, this is their Dodge's best selling car, surely dealers should be reading up and learning on their product? I was the only customer there, and when i left the dealer was just sitting on a bench in the sun. SURELY he could spend this time learning his product to make a sale?

No wonder this dealer has been struggling to sell over 20 cars a month.

Current: 2011 Challenger R/T w/ Mopar Appearance Package. Brilliant Black, 6M.
On Order (D1 Status): 2015 SRT 392. Phantom Black PC, 6M, Sepia Laguna Leather.
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#2 (permalink) Old 03-09-2009, 12:30 PM
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It seems as though that's typical for most dealers. Every vehicle I've ever bought I knew way more about it than the sales guy. It's even worse when you go to an auto show where they just hire the "pretty" people to smile and hand out brochures.

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#3 (permalink) Old 03-09-2009, 12:32 PM
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It's the individual and also management's fault. One should have the self motivation to be the best at whatever they do. Management should ensure it's employees are trained on their products so as to be able to sell it correctly.

You should have mentioned to him to get familiar with what he sells because his definition could seriously reduce his commission.

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#4 (permalink) Old 03-09-2009, 12:35 PM
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I'm no fortune teller.............but I see another occupation in that sales guys future. Possibly something on Wall street.

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#5 (permalink) Old 03-09-2009, 12:37 PM
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You should have mentioned to him to get familiar with what he sells because his definition could seriously reduce his commission.
surely a car dealer realizes this though? he said to me 'well i find most customers know more about the cars we sell than we do'. that should not be the case for the average customer!!!!

i am glad that i didn't order my car from these guys, im certain i would never see it if i did.
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#6 (permalink) Old 03-09-2009, 12:47 PM
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#7 (permalink) Old 03-09-2009, 12:53 PM
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Quote:
Originally Posted by owenspackman View Post
surely a car dealer realizes this though? he said to me 'well i find most customers know more about the cars we sell than we do'. that should not be the case for the average customer!!!!

i am glad that i didn't order my car from these guys, im certain i would never see it if i did.
I go back to my initial statement of it being the individual's fault. If I flipped burgers I would work to be the best damn burger flipper out there. Some people just don't have any personal pride in what they do.
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#8 (permalink) Old 03-09-2009, 12:57 PM
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It may not be the case for the average car & customer, but lets face it Challenger people are zealots... We would need a dedicated Challenger sales person to keep up....

IMO....
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#9 (permalink) Old 03-09-2009, 12:58 PM
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oh i know. when i left and saw him just leaning back on a bench, not a single customer in sight, i thought to myself, 'why can't he be inside reading the brochures on these cars'

as a potential customer i would be much more inclined to spend my money on a car when i have a knowledgeable, informative dealer working with me.
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#10 (permalink) Old 03-09-2009, 01:19 PM
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Sadly...I don't expect dealership salespeople to know anything except the phrases "let me talk to my manager" and "will you buy today?".

I haven't been in a new car store lately where it looked like anyone had worked there long enough to have dry ink on their business cards. I was in a dealership showroom in the last month and within 10 minutes, 4 guys came in to apply for an open sales position. I think these places have higher turnover than McDonalds.
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