FCA is not fine for those that aren't owners - the investors, the employees, the suppliers, etc. Their cash flow numbers are terrible because their is not enough cash coming in and the margins are very small.
Sergio claims that Alfa Romeo is on target to sell up to 75,000 Alfas in the U.S. alone in the introductory year of 2017/2018. When was the last time a new/re-introduced auto marque sold 75,000 units to retail customers in the U.S. in the first year? Most consumers have never even heard of Alfa Romeo, much less are chomping at the bit to buy one.
Fiat in the U.S. hasn't achieved the projected market share. Numbers are slowly improving, but no where near the projected numbers from Sergio's claims.
http://www.autonews.com/article/201...59/dealers-fume-as-fiats-u.s.-comeback-stalls
We represent the owners' portion of the equation and while those of us who have a shiny new 2015 Scat Pack or SRT in the garage are happy for the design, engineering, and background work that was done 4+ years ago; the investors, executives, and managers are cringing right now over sales figures, profitability, margins, unit costings, losses, pending EPA/DOT regulations, CAFE standards, market trends, and thousands of other factors that most owners never consider.
In the auto industry, one can never, ever state that the company "is doing fine". The auto industry is a dynamic entity that is influenced by government, financial markets, popular culture, special interest groups, insurance industry concerns, and many other factors. The product we just bought was the work of years ago and what happens today in the world influences what we will have available in the next 5 to seven years. Ask anyone in business to foretell what will happen next year and they will cringe. Ask them to foretell what will happen in 5 years and they'll likely throw up their hands and scream.
It really isn't just about adding
X more horsepower.