We are finding that the most effective auto ads are those that make us connect to the people in them, leaving the car sort of blended in the background.
Those LOVE ads are helping Subaru sales grow like a rocket. The funny thing is, although I can tell I just watched a Subaru ad, I can barely tell which model was in it.
These Chrysler/Dodge/Ram ads are similar in that they connect with us emotionally. I just wished they toned down the emotion one notch and showed them more regularly, especially instead of Joan Rivers!