Here are two commericials that I recently wrote for the our beloved Challenger. If I can't sell them soon...I may have to head over to Ford! God forbid!!!!
This first one would require Smokey Robinson's "Cruising together" to be available as it would not work without the song. Said it before, I'll say it again. ANYONE WHO HELPS ME SELL one or both of these commercials will be legally contracted in for an agreed percentage of sale.
"Cruisin " (with my gal)
An automotive TV commercial
copyright 2016
by
joseph Apicella
EXT: RESIDENTIAL GARAGE DOOR: NIGHT
Music is playing: ideally (if available) "Cruisin" by Smokey Robinson or by a cover band…(proprietor’s discretion).
ON GARAGE DOOR slowly opening revealing a new challenger (or any brand car dependent upon sale of commercial) with halo head lamps piercing through the darkness of garage.
ON MAN exiting home/garage door as he slowly walks to driver door...
CAMERA PUSHES in on his finger gently caressing the paint of the rear quarter panel as he reaches for the door handle.
ON MAN now inside car. He reaches for the volume button turning the music up, as camera reveals that this car is highly “optioned”!
ON CHALLENGER, man now inside slowly exiting the garage onto the driveway, then onto street.
INT: BEDROOM: VANITY: NIGHT
ON WOMAN as she puts on the last bit of her makeup, smiling in the mirror, ready for a night of "crusin" with her man, or so she thinks.
EXT: NIGHT: WRAP AROUND COUNRTY HOUSE PORCH (woman’s house) Challenger pulls in Driveway, she is standing on the porch.
CAMERA PUSHES IN on her smiling face.
ON MAN, sitting behind the steering wheel with a reciprocating smile. JUST THEN, the music ends in the manner of an “old school” needle scratching across a vinyl record as the challenger loses all power.
This car is obviously jealous!
ON WOMAN trying to enter the passenger door but the car won't let her in.
CAMERA PUSHES IN on her face. She is no longer smiling, but now frustrated.
ON MAN, trying to open the car door, but the challenger will not let him either.
MAN
(talking to car in apologetic, humble voice)
"Okay baby, I'm sorry"
When suddenly the engine roars back to life, and the ambiance of the music resumes.
ON MAN shrugging his shoulders as he looks at woman while backing the challenger out of her driveway.
ON WOMAN backing away from the car, looking at the man in utter disbelief.
ON CAR throttling up on the gravel driveway, throwing dust and dirt onto woman's beautiful dress.
ON WOMAN's angry face as she screams in frustration!
ON CHALLENGER'S tail lights as it speeds off onto the moon lit county road. The rumbling exhaust note overwhelms the music.
MUSIC volume fades, car exhaust fades as the voice over begins.
NARRATOR
" The all new Scat Pack Challenger, INFIDELITY is not an option"!
The end
THIS NEXT ONE CAN BE FILMED IN MY TATTOO SHOP.
True Love
An automotive TVcommercial
Copywright
by
Joseph Apicella
EXT---TATTOO PARLOR PARKING LOT---NIGHT
A beautiful car, a Dodge Challenger Scat Pack (or car brand of commercial owner’s choosing), down shifts and enters the tattoo shop parking lot. It pulls into a space amongst other hot rods and Harley Davidsons.
ON WOMAN (passenger in car) looking adoringly at her sparkling diamond engagement ring.
WOMAN
“I can’t believe you’re doing this!
ON MAN (driver of car) smirking.
INT---TATTOO PARLOR---NIGHT
In the background the sounds of multiple tattoo machines is heard buzzing.
Camera pushes in on tattoo station # 1 A man sitting in the chair receiving a heart tattoo with “mom” written in the banner.
Camera pushes in on tattoo station #2 A woman is getting a portrait of her small dog while the dog sits upon her lap.
(Alternative option) Camera pushes in on tattoo station #3. A surfer sits in the chair and receives a tattoo of a barrel wave and sunset. Behind him his surfboard leans against the wall.
ON MAN (driver of car) sitting in his chair receiving his tattoo, but we cannot see what he is getting.
ON TATTOO ARTIST
TATTOO ARTIST
That’s it. You’re done!
ON WOMAN as she gets up to see his new tattoo, what she expects is his proclamation of love for her.
Camera pushes in on WOMAN’S face as her facial expression goes from happy to mad. She removes her engagement ring and throws it at her fiancé as the tattoo artist ducks to avoid being hit by the diamond projectile which bounces off her fiancées chest.
ON TATTOO ARTIST
TATTOO ARTIST
“What’s her problem”?
ON MAN (driver of car) shrugging his shoulders in reply.
EXT---TATTOO PARLOR PARKING LOT---NIGHT
ON CAR, backing out of space and rolling away fast through a puddle splashing water onto his former fiancée.
ON WOMAN, water splashing into her face as she screams in disbelief!
ON CAR, as taillights grow smaller in the distance as the throttle pulls wide open.
ON CAR’S DRIVER SIDE WINDOW as it rolls down the man hangs his elbow on the door revealing for the first time his brand new shoulder tattoo, the symbol of the dodge scat pack, a racing bee (or other brand of commercial owner’s choosing). Voice Over begins:
NARRATOR
“The all-new 485 horsepower Scat Pack Challenger: A love that lasts a lifetime”!
ON CAR as the man floors the pedal and speeds off into the night.
THE END