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05-27-2008, 10:12 AM
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Challenger TV Debut
TNT said it will air episodes of a microseries sponsored by Dodge and AT&T during commercial breaks in its prime-time programming this summer.
The microseries, called “Lucky Chance,” was produced by Full Circle Entertainment and Espionage. It is the start of Dodge's national advertising campaign for the Challenger. Comprised of 20 two-minute episodes, the series follows an undercover Drug Enforcement Administration agent who drives a Dodge Challenger and uses AT&T mobile technology to complete his mission. The series will launch July 22, with the first six episodes appearing with an episode of “Bones” that will feature no other national advertisements. See: TNT to Air Sponsored Microseries During July Ad Breaks - TVWeek - News TNT Launching ‘Micro-Series’ in Primetime - 5/15/2008 1:36:00 PM - Broadcasting & Cable In This Year's Upfront, It's All About Branded Entertainment - Advertising Age - Madison+Vine: News 
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05-27-2008, 10:44 AM
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Re: Challenger TV Debut
Oh great;the DEA gets some free press: whose
  idea was that ? Have they chosen a human to play this DEA Agent ? If not, then I, Ragamuffin !!!!!!!!!!!!!
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