I've done it to install my line lock. With the e-brake on, put the shifter in Drive for clearance, place your fingers under the bottom of the bezel and pull. It's held in by clips, unplug your A/C controls and you're there.
The plastic auto body tools posted above are probably the best way. I made some plastic tools out of some cheap plastic putty knives I had laying around the shop. Either way I would avoid using anything metal. Here's what I made... I just took the putty knifes and cut the blade part down, did a little touch on the grinder and made for pretty good tools for installing a shift handle, Kenwood, and sequentials. You can get a 3 or 4 pack for a couple bucks at most any hardware-home depot-lowes.
Just pull it up from the bottom until you can get a grip on the sides, then work your way up until you can pull the whole unit out, then unhook the seat heaters or other buttons to pull it free. do not just push it off to the side, unless you want to take a chance on scratching the dash (scratched the glovebox door on mine)