The Dodge Challenger show car, displayed recently at the 2006 Detroit auto show, is a direct throwback to the short-lived '70s model, but with modern design touches and underpinnings far more sophisticated than its earlier counterpart had. The Camaro show car has a retro feeling but is really a fresh design...
From a production standpoint, the Challenger might be easier to pull off than a new Camaro. Chrysler based the Challenger on underpinnings that it would share with the rear-wheel-drive Dodge Magnum and Charger and the Chrysler 300. The plant that builds the current models is currently on three shifts, meaning 300,000 per year production. A low-volume model like that Challenger could keep the lines running full if there is a slowdown in demand for the other models. Chrysler is not facing the risk or investment that GM would be making.
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