PRESS RELEASE January 8, 2006
Dodge Challenger Concept
Bold Concept is a Thoroughbred in 1970 "Pony Car" Tradition
In creating the new Dodge Challenger concept car the designers at Chrysler Group's West Coast Pacifica Studio knew they had a rich heritage to draw upon. They also knew they had an obligation to "get it right."
Tasked with the enviable assignment of developing a hot-looking performance coupe using Chrysler Group's advanced rear-wheel drive LX platform and its fabled HEMI® engine, the designers explored a variety of options, eventually gravitating to "something" for the Dodge brand - appropriate given that brand's bold performance image. The idea of reinventing the highly-collectible Challenger quickly came to mind.
Eager to begin, the designers drew up a "short list "of the essential attributes of a muscle car: distinctly American; mega horsepower; pure, minimal, signature lines; aggressive air-grabbing grille; and bold colors and graphics.
Source: DaimlerChrysler Media Services