Dodge Challenger Forum banner

1 - 6 of 6 Posts

·
Moderator
Joined
·
174 Posts
Discussion Starter #1

Dodge's trademark cross-hair grille, the front end treatment that has been the hallmark of the brand's styling for years, will become the sole domain of the Ram truck brand, as the Chrysler division moves toward a new look for future products.

"It takes time. We will evolve the products," Ralph Gilles, CEO of Dodge and Chrysler's design chief, told Automotive News. "We did as much as we could with the split cross-hair grille," he said. "We had to be careful because the cooling work was pretty much done when we decided to rebrand the vehicles. That will continue evolving over time."

No plans were divulged with regards to Dodge's new look, but with cars like the new Charger leading the way, and attempting to target a different kind of buyer, perhaps a more mature look is in line for the brand as Chrysler moves upscale, and Dodge has been seperated from Ram Trucks, which understandably needs to project a macho image.

More: Dodge To Abandon Cross-Hair Front End, Go For New Look on AutoGuide.com
 

·
Registered
Joined
·
7,683 Posts
FINALLY!!!...now put a proper retro Charger face on that Charger! :)
 

·
Registered
Joined
·
4 Posts
I'll be sad in a way to see it go as its been a Dodge standard for a long time, but its time for something new. Going to be interesting to see what the designers have in store. I'm hoping they won't disappoint.
 
1 - 6 of 6 Posts
Top