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2016 SXT Plus Blacktop
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FCA US Reports First-quarter 2021 U.S. Sales
  • First-quarter retail sales rise 25%
  • Jeep® Wrangler posts best ever first-quarter retail sales
  • Ram brand reports best month of retail sales ever in March
  • Alfa Romeo first-quarter total sales rise 25%
  • Chrysler brand first-quarter total sales increase 32%
  • Dodge muscle cars' retail sales up 29% year over year
  • Dodge Durango retail sales up 61%
April 1, 2021 , Auburn Hills, Mich. - FCA US LLC reported a 5% increase in first-quarter U.S. total sales, driven by strong retail demand. For the quarter, U.S. sales were 469,651 vehicles, compared with 446,768 for the same period a year earlier. Retail sales rose 25% compared with the first quarter of 2020. Focus on growing the commercial fleet business continues to pay dividends with fleet commercial sales up 24% compared with the first quarter of 2020. Fleet accounted for 19% of total sales for the quarter.

“In spite of what started out as a strong start last year, before COVID shocked us all, this quarter was a very strong rebound for retail sales year over year,” said U.S. Head of Sales Jeff Kommor. “The consumer demand for our brands and our products was extremely strong throughout the quarter.” The Jeep® brand saw its iconic Wrangler post the best ever first-quarter retail sales, following the best ever fourth-quarter sales in 2020. Total Wrangler sales rose 25% to 49,646 vehicles. Jeep Gladiator followed suit. Following its best ever fourth-quarter sales in 2020, Gladiator posted its best ever first quarter with total sales of 18,822 vehicles, a 23% increase over the same period last year. Gladiator also had its best month of retail and total sales in March since launch.

This is an exciting time for the Jeep brand, with the new 2021 Jeep Wrangler Rubicon 392 and the all-new 2021 Wrangler 4xe plug-in hybrid arriving in dealerships soon. In the second quarter, the Grand Cherokee L will make its debut in dealership showrooms. Customers can also look forward to the all-new 2022 Wagoneer and Grand Wagoneer arriving in the large SUV segment as a premium extension of the brand.

Ram recorded its best ever first-quarter retail sales. In March, the Ram brand also posted its best ever monthly retail sales. Overall, Ram retail sales rose 28% in the quarter based on strong consumer demand for trucks.

For the first quarter, the Alfa Romeo brand posted a 25% gain in total sales compared with the same period last year, with sales of the Stelvio SUV increasing by 34% and the Giulia sedan by 17%. These results follow 2020 in which the Alfa Romeo brand grew both volume and market share.

Total first-quarter sales of the Chrysler brand increased 32% to 39,737 vehicles, led by the Chrysler Pacifica – America’s most capable minivan. First-quarter retail sales of Pacifica increased 57%, compared to the first quarter of 2020.

Coming off a strong 2020, Dodge Challenger and Charger continue the trend in the first quarter, with retail sales of the muscle cars up 29% year over year. The new 2021 Dodge Durango, the ultimate "no-compromise" SUV, continues to raise the bar, adding to the brand’s success both on the road and in the showroom, turning in a 61% increase in first-quarter retail sales. The top purchase reasons for Dodge vehicles are overall exterior styling, being "fun to drive" and overall power and acceleration, and Kelley Blue Book is recognizing America’s performance brand by naming Dodge the Best Car Styling Brand in the 2021 Brand Image Awards for the third year in a row.

FCA Canada Reports First-quarter 2021 Sales Results
  • Retail sales up 28%
  • Total sales up 4%
  • Strong sales results for Jeep®, Ram, Chrysler and Alfa Romeo brands
April 1, 2021 , Windsor, Ontario - FCA Canada today reported first-quarter 2021 total sales of 46,077 vehicles, an increase of 4% from 44,140 sold in Q1 2020. For the calendar year, retail sales are up 28% versus this time last year.

“As the new sales year opened, our dealerships nationwide remained focused on customer care, safety and enhanced sales and service convenience, as evidenced by a double-digit boost in retail sales,” said David Buckingham, President and CEO, FCA Canada. “Jeep® and Ram brand vehicles led the way for Canadian consumer interest. Jeep will continue to be a driving force throughout the year, with the arrival of several new models, including the brand’s first plug-in hybrid, Wrangler 4xe.”

For Q1 2021, Jeep brand total sales of 14,955 represent a 33% increase compared with the prior year. Jeep Cherokee, Gladiator and Wrangler saw sales increases of 80%, 64% and 23%, respectively. Looking specifically at Jeep brand retail sales, there was an increase of 49% for the quarter.

The all-new Jeep Wrangler 4xe, the brand’s first plug-in hybrid, as well as Jeep Grand Cherokee L, will arrive in dealerships in the second quarter. In the second half of 2021, the all-new 2022 Wagoneer and Grand Wagoneer will arrive in the large SUV segment as a premium extension of the Jeep brand.

Ram brand started 2021 strong with total sales up 8% for the quarter with 22,110 trucks sold, compared with 20,530 sold in the same timeframe of 2020. Looking specifically at Ram pickup trucks, there was an 11% increase in sales with 21,367 trucks sold, compared with 19,179 sold in Q1 of the prior year. In terms of retail sales, Ram brand sales were up 13% from the same time in 2020.

Ram 1500 was awarded Best Full-size Pickup Truck in Canada for 2021 by the Automobile Journalists Association of Canada (AJAC) and Ram 1500 was the only pickup to earn a 2021 IIHS Top Safety Pick rating.

Chrysler brand sales were up 170% in Q1 with 2,360 vehicles sold compared with the prior year.

Alfa Romeo brand sales of 173 vehicles, represent a 50% increase compared with Q1 results from the prior year.

A Guy

2021 Challenger R/T 6 speed manual
64 Posts
400 challengers sold in Canada compared to 15,000 in US. That's wild.

2018 Scat Pack SHAKER in Plum Crazy
3,417 Posts
What amazes me is how much of a powerhouse the Chrysler Minivan still is. I have owned 3, a 1992 Plymouth Grand Voyager LE, a 1996 Chrysler Town and Country LXi, and a 2002 Chrysler Town and Country Limited. The last was the longest I ever owned 1 car, had it 12 years, and would still have it if it didn't start to rust too much. Best vehicle I ever owned, hauling 17 sheets of 4x8 inside while sitting on real suede trimmed real leather. Looked perfect inside, and quite good outside after all that time (other than rust behind the panels...)
If you look, the Chrysler Pacifica sold MORE in USA and Canada than Challengers and Chargers COMBINED. That is amazing to me, and proof that Chrysler as a name still means something. It is closer to Wranglers and Grand Cherokees than the rest of the car fleet.

474 Posts
cool, I helped with a Gladiator in January. Its a blast ! 0% financing for 36 months, why not.
Good thread.

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