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DETROIT -- Chrysler Group will refine its product strategy this week with a slew of new models from Chrysler, Dodge, Fiat and Alfa Romeo in a marathon strategic briefing Tuesday in Auburn Hills.
Among other news, expect:

  • A redefinition of Dodge centered on American muscle.
  • Only the Chrysler brand will sell the next generation of the minivan. The product-starved brand will add models in segments where it doesn't currently compete.
  • Jeep to announce plans for new vehicles built and engineered in America, along with added production of the Cherokee and Renegade in Asia and Latin America.
  • Ram to add more commercial vehicles.
  • Alfa Romeo to introduce several new models in 2015-16, with more to follow as the brand strives for a broad model line to compete with Audi, BMW, Cadillac, Lexus and other leading luxury brands.
  • New models to advance Fiat's evolution into a specialist in small, creatively styled cars and crossovers. First up, the 500X small crossover SUV in 2015.
  • Ferrari to commit to new cars in new segments, but the exotic car specialist will never build a four-door car.
  • Maserati to announce plans for more high-end luxury cars and crossovers.
more...
 
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FCA will be real busy in these coming years. Very anxious to see the new products from each brand materialize.
 

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Based on the little I've seen of the new 5 year plan, it appears Chrysler will become both the name on the building AND the volume brand, much like Ford.

Dodge will be let off the volume hook, and allowed to have a more niche, performance orientation. SRT will be folded into Dodge, which I think is a good move for Challenger, Charger and Viper. But it's anyone's guess what it will mean to Jeep Grand Cherokee and Chrysler 300 SRT.
 

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This is great news, I was afraid the Challenger and Charger were going to get phased out and disappear again, which would make me very sad! I was excited in 2005 when I heard about the return of the Challenger, then when it became reality later I think made a lot of peoples day.

-Kenny
 

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Ironic...40 years ago, when the world was running out of oil, they killed the Muscle Car. Now, they are going hard at it. It's a good thing, but funny to me...:thumbsup:
 

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Ironic...40 years ago, when the world was running out of oil, they killed the Muscle Car. Now, they are going hard at it. It's a good thing, but funny to me...:thumbsup:
Thank the hot rodders and engineers who tinker.
Increasing the efficiency of an air pump is never a bad thing!

Thats why i could never live in comifornia.
I have a truck that gets better milage,and runs a whole hell of a lot better today than it did when built.but would never pass their ridiculous inspection...:notallthere:
 

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This is interesting, thanks for sharing!
 

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They just barely said they were going to split SRT away from Dodge into it's own brand--so recently that they haven't even finished doing it, and now they're going back on that and folding it back into Dodge again?

I've just recently seen local dealerships change their signs to list SRT as a brand. Now they're going to have to put the old signs back up...

Someone better make up their mind--this has got to be costing them money going down dead ends.
 

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This is the first step in pushing crappy Fiat vehicles to the forefront. They will kill off Dodge like they did Plymouth.
 
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