Maybe I lack imagination, originality or sentimentality, but... yeah, it's either my car or my Challenger. I haven't called it names yet because... it hasn't crapped out yet.
I know it's a halfway popular thing on CT and we even have a thread dedicated to it (http://www.challengertalk.com/forums/f118/naming-car-35820/), but that touchy-feely stuff just ain't for me.
I have always felt the same way as USRWDV8. However, I finally had to give in after people starting asking me this question at gas stations and car shows.