It isn't bullshit when its company policy that you'll get fired if you do.
It's all about the ALMIGHTY dollar. Chrysler bought and killed AMC and kept Jeep, now that Fiat is making the calls, anything goes. What if they killed off the brand name and made it a Fiat Challenger, think the faithful would loyally follw still?Thanks for that excellent executive summary!
I can understand auto executives being coy about specific future products. But I feel Chrysler needs to outline a future for Dodge as sustainable a brand.
They took Ram and Viper away, now they took Avenger away; there are rumors that the next minivans will be Chysler only; I am afraid Jeep plans for Grand Wagoner will mean the end of Durango; and reports are that Barracuda won't be a Dodge, either.
So, while I understand that Chrysler does not want unnecessary duplication in the showroom, those of us buying Dodges need to feel that we are not buying into the next Pontiac, Saturn or Mercury.
This just jogged my memory: Ralph also said that he would love to base an American product on a certain Alfa platform (you guys probably know which one and it may be what was supposed to be the Barracuda's - I don't follow the euro stuff), but that it was too soon to steal Alfa's thunder. Once the model has been out a while it might be again on the table and we might see a more compact and sporty RWD model. Pie in the sky at this point, though.They need those sales for economies of scale to get Alfa Romeo off the ground (by sharing parts and costs).
Yeah, but I'm certain they didn't plan or want to keep Viper sales as low as they currently are... sitting on lots unsold & stopping production. :indifferent:...About the Viper and SRT brand, he said that sales were purposely kept low in order to protect the status of those top tier cars...
I'm just repeating what he said, but you're right that reading between the lines you could hear a lot of other stuff. He did state that too many dealers had ordered fully optioned Vipers to have one on the lot and that few buyers would be interested in those: they want to build theirs. He even said that it was a mistake on the dealers' part (wrong product for that). But when he said that sales were intentionally kept low, like to help dealers move what they have or to maintain the halo status, I couldn't help but suspect corporate-speak.Yeah, but I'm certain they didn't plan or want to keep Viper sales as low as they currently are... sitting on lots unsold & stopping production. :indifferent: