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From the tea leaves I've read, it seems Dodge is making the first run of cars they way they think the buying public will like them, in order to get the Hellcats out in the wild. There aren't that many option combinations where they can't build what they think will be most popular. So it sounds like Dodge, with input from maybe some of the larger SRT dealers, is spec'ing the first ones, and will hand them out according to their allocation formula. I have also heard the initial ones may be numbered.

After, the initial run hopefully custom orders will be accepted and built for individual buyers.

The above is my opinion of what's currently going on based on what I've read and heard - time will tell the story...
Right, why bother filling out the initial order with guesses / shots in the dark when it's painfully obvious they could build all those first-run cars with people here, on other boards and forums, and IRL who are being turned away by dealerships that have people in-line, money in hand, order spec ready?

Let's fill up those dealerships with options / color combos nobody wants. It worked well for the Dart at launch, didn't it?

I just have to sit back and shake my head, honestly.
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