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How Fiat Chrysler Sped From Laggard to Leader in Detroit

1.5K views 7 replies 5 participants last post by  MoparOhio  
#1 ·
DETROIT — A decade ago, Chrysler was the weakest of the three Detroit automakers and staved off collapse with the help of a government-backed bankruptcy. Today, Fiat Chrysler Automobiles appears to be the sturdiest by many measures, in large part because it stopped making sedans well before its competitors.

The company’s chief executive, Mike Manley, said Monday that Fiat Chrysler was strong enough that it no longer needed a merger or an alliance — options it was pursuing as recently as a year ago.

“We went from survival mode in 2009 to a level of stability with a balance sheet and resources that we have never enjoyed in the past,” Mr. Manley told reporters at the North American International Auto Show in Detroit. “We are now in a position where we can deliver on our next five years as an independent company.”...

https://www.nytimes.com/2019/01/14/...-detroit-auto-show.html?emc=edit_th_190115&nl=todaysheadlines&nlid=196658360115
 
#3 ·
They have done a terrific job keeping RAM competitive and finally finishing out the lineup for Jeep. Chrysler is down to 1 fresh minivan that is being outsold by the old Caravan version and the aging 300. Dodge has been starved for product for 10 years now. Think about this.. when was the last all new Dodge product released.... was it really the Durango in, what 2011? I love what they are doing keeping the Charger/Challenger fresh.. but if gasoline goes to $4 a gallon those sales will dry up very fast. The Journey was last refreshened in 2011 and is not a competitive product at all. Think about this. Both Chrysler vehicles and all Dodge vehicles except the Durango are built outside of the US.

They desperately need to figure out what they are going to do with Chrysler and Dodge and it is going to take a boatload of money to fill out those two divisions.
 
#7 ·
"Today, Fiat Chrysler Automobiles appears to be the sturdiest by many measures, in large part because it stopped making sedans well before its competitors."


Did I miss the announcement that FCA ended production of the Charger and 300? Yes, I know the 200, Dart and Avenger were dropped; but, those were not all of their sedans.
 
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#8 ·
They are very quiet on future products. The 'rumor' is that the Charger and Challenger will be redone on a new platform and the 300 will die. in its place will be a all new crossover product.

I don't know how I'd say FCA is the 'sturdiest' as they are still very dependent on the N. American market yet. If NA goes south they are in deep trouble. VW, Honda, Toyota, Nissan, Subaru, Hyundai have many large markets so if one market has a major drop in sales it doesn't tank the entire company.